Tesco - Long Service Awards
Interview Nick Graham - Pay and Benefits Administration Supervisor
Tesco are the UK’s leading grocer with over 2100 stores across the UK employing over 280,000 staff. As well as the UK, Tesco also operate in Hungary, Poland, Czech Republic, China, Turkey and have also now launched ‘Fresh & Easy’ in the USA .
Tesco recognises their staff at 15, 25 & 40 years and on retirement.
Q. Why award for Long Service?
A: “We feel it’s very important for service, commitment and most of all loyalty to be recognised, especially in this day and age where it is not that common for people to be employed for any great length of time with one company.
In particular with Tesco, the people who are being rewarded now are those who have helped most in making us the market leader, and recognition of that fact is very much appreciated, which I know from personal experience as I have been with Tesco for more than 20 years.”
Q. Why Cottrills?
A: “We have been working with Cottrills since 1994. In that time the understanding they have of what these awards mean to employees has become extremely evident, and along with great determination in offering its customers a first class service while listening to them at all times, means our relationship has remained very positive.
Cottrills always strive to improve the service that not only they provide for our employees but also ourselves. The emotive nature of Long Service awards mean that any improvement to the scheme will always have a positive impact, which has most notably been seen recently with the advent of issuing framed certificates.”
Q. How does your scheme work?
A: “As stated above there are certain milestones Tesco employees reach whereby they then qualify for an award, which is points based and can either be redeemed in Aspirations or exchanged for Tesco shares to the equivalent value. Along with this Tesco employees also receive a framed certificate and an expenses paid evening out.”
Q. What has the feedback been like from employees?
A: “In the main this is mostly positive, and as mentioned earlier the introduction of supplying framed certificates has generated an enormous amount of good feeling and has certainly improved the image of the scheme.
The key to maintaining the positive feedback though is ensuring a smooth process with regard to the information flow between ourselves and Cottrills, the impact of an employee not receiving their award on time being negative in the extreme.”
Q. What advise would you give to anyone else setting up a reward and recognition scheme?
A: “Use Cottrills!
I could leave it as succinct as that because the experience and knowledge base they have built up over the years is probably second to none, it is no surprise why Cottrills are the market leader in this field.”
- Interview with Waterstones - loyalty
- Interview with Centre Island - Awards and Recognition
- Interview with Brammer – Voucher Incentive Scheme
- Interview with Wickes Ltd - Loyalty
- Interview with Thomas Cook - Long Service and Rewards
- Interview with AstraZeneca - Long service scheme
- Interview with Tesco - Long service scheme
- Interview with Stagecoach Group PLC - Long service scheme
- Interview with William Hill - Loyal service scheme




