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About Cottrills

Fujitsu Telecommunications Limited Loyalty Scheme

FujitsuCottrills helps Fujitsu Telecommunications Europe Limited say a unique thank you to its staff for their continued motivation and contribution to the success of their business.


The Company:

Fujitsu Telecommunications Europe is a major supplier of Broadband Access equipment in Europe and is Fujitsu’s worldwide design location for access network solutions.

From its base in Birmingham, West Midlands, Fujitsu designs, develops and manufactures telecommunications technology for the European Market. The company’s advanced technology has resulted in the Queen’s Award for Enterprise: Innovation 2005, in addition to the ISPA Best Hardware Award 2005.

The Background:

Fujitsu recognised that the hard work of their staff had directly contributed to the success of their organisation. With this in mind they wanted a unique way to say thank you and show their appreciation, whilst also encouraging future positive behaviours.

They wanted to achieve this by allowing their employees the opportunity to nominate their colleagues for any behaviour they felt warranted a reward. This needed to be an ongoing service, available to all staff members, which they hoped would encourage continued motivation through recognition of effort.

Fujitsu wanted an online solution that could be branded to reflect their corporate identity. The scheme needed to be flexible and easy to use, as employees would be nominating their colleagues for a wide variety of performance related awards.

The provider also needed to be capable of administering the service on their behalf.

The Solution:

To meet Fujitsu’s brief, Cottrills recommended the Aspirations Reward Voucher, our flexible online based reward system. Perfect to use for any performance related reward, the Aspirations vouchers are available in denominations of £1 to £500 and can be supplied in wallets branded to the organisation.

Upon issue, the vouchers value is converted into points, which can be either banked for later use, enabling recipients to accumulate points through ongoing positive behaviours, or redeemed immediately against the thousands of high quality branded gifts within our Aspirations range – all of which are discounted from high street prices.

The Service Cottrills Provides:

Cottrills in-house design team designed a branded website featuring an online nomination system, allowing Fujitsu employees the ability to nominate their colleague’s for pre determined awards.

All nominations placed are then emailed directly from the website to the HR contact at Fujitsu for approval. Once approved, the details of the nominees are uploaded to the website and the recipients allocated a unique username and password to access the site.

A branded Fujitsu Voucher Reward pack, including a letter of congratulations and the recipients’ log in details is posted to each qualifying recipients’ line manager, for distribution to the employee.

This gives the appearance that the Voucher Reward pack has come directly from their line manager, ensuring the gesture retains a personal touch. To coordinate the day to day running of their scheme and act as the primary interface between Fujitsu’s award recipients and HR Department, Fujitsu Telecoms Europe have been assigned an Account Manager and Administrator by Cottrills.

Once the qualifier has made their gift selection the orders are then processed by Fujitsu’s Account Manager, picked & packed by our warehouse and delivered within 15 working days.

“We were looking for a new, improved way of carrying out our recognition scheme. We wanted something different from the usual gift voucher and Cottrills have made this a reality. The set-up was incredibly easy and Cottrills in-house development team provided us with our very own website which is simple to use.”

Adam Levy
Human Resources
Fujitsu Telecommunications Europe LTD

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